what’s the deal with SUSTAINABLE fashion?

Goooood Morning!

Despite all the negative news and panic occurring all around us, there are a few good things happening in the world that we should bring into the light. Did you know that China’s carbon emissions have dropped by 25% due to the coronavirus forcing changes in the way people live their lives? In Spain, traffic dropped by 60% which caused pollution levels to plummet. Now I know we are in the midst of a global pandemic and nothing seems like a good thing amongst all this uncertainty, but at least there is one shining shred of positivity that our planet finally has a chance to breathe a little.

The fashion industry has a dirty little secret…

Speaking of the health of our plant, would you believe me if I told you the fashion industry is one of the world’s largest polluters? According to Business Insider, “The fashion industry produces 10% of all humanity’s carbon emissions, is the second-largest consumer of the world’s water supply, and pollutes the oceans with microplastics.” Um… HELLO, WHAT?! Fashion is taking a toll on our planet in more ways than one, but we as dutiful residents of mother earth have the opportunity to make changes. 

So what is sustainability?

Have you ever heard the term “sustainability” thrown around? Sustainability generally refers to the ability for something to be maintained at a certain capacity. This is important for our earth and the biosphere we live in, because we want to take care of the earth and maintain its beauty and health. Now, take that idea and apply it to the fashion industry. Sustainable fashion has become an increasingly popular sector of fashion. It is not quite mainstream yet, as big brand fashion still dominates the markets, but it is making notable success in becoming more integrated in the sphere of fashion.  

So what is sustainable fashion? 

Sustainable fashion refers to applying the principles of sustainability to the fashion industry. There is really no set definition or idea, but according to Green Strategy, more sustainable fashion means “clothing, shoes and accessories that are manufactured, marketed and used in the most sustainable manner possible, taking into account both environmental and socio-economic aspects.” This means improving all areas of the fashion industry, from production to employment to manufacturing to retail. The goal is to minimize the undesirable environmental impact, improve working conditions to align with ethics/international codes of conduct, and encourage more sustainable consumption (Green Strategy). 

Sustainability spotlight: BOYISH

Boyish Jeans is one of my favorite clothing brands. Not only are they a sustainable fashion brand, but they are involved with the company One Tree Planted. For every purchase made, they will plant one tree! If you are keeping up with how much deforestation has devastated our planet, this is absolutely necessary and fantastic. They have great quality denim that has a unique way of forming to your body, but still keeping their structure and style. This brand is based in Los Angeles, and they have an array of trendy, high quality items that range from dresses to shorts. Give them a look!

My favorite item: THE CODY, in the color THE GETAWAY

So, once that stimulus check hits and you want to do your part to spur the economy, think twice about what companies you are encouraging to continue business, and what that could mean for our environment and planet as a whole. Go sustainable!

Check Boyish out here:


-Hannah Hansen


Sources and more helpful resources:

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